Launching into new products and markets?
New ideas don't stay uncopied as long as they used to. Nor, in a hungry and observant global economy, do new markets anywhere stay yours forever. We can help your old dogs to learn new tricks fast.
1. Expectations
You've re-priced the product, changed the system and incentivised the sales staff. So you should be able to look forward to:
- A motivated sales force
- Doubling your revenue
- Sustained growth
- A flow of new customers
2. Typical issues
In reality, you may find:
- Staff aren't sure of what they're doing any more
- Sales procedures get clumsier
- Cross-sales and referrals fall
- Compliance breaches rise
- Results are patchy
3. How we help
- Sales effectiveness diagnosis
- Communicating change
- Choreographing the customer experience
- Lifting operational efficiency
- Training for change
Feature Case Study: Post Office
Challenge: How to drive sales of financial products through a network much more used to selling traditional, non-financial products.
Solution: Using our unique Sales Effectiveness Diagnosis methodology, we reviewed all sales and sales management processes within six weeks, and delivered an insightful report focused on five critical action plans.
Result: Top management saw the distribution issues through new eyes and implemented all five recommendations. The CEO commented: I'm not used to consultants who are so practical and specific with their recommendations.
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31.05.07 Choreographing customer experiences
17.04.07 Engaging your customers
23.03.07 Implementing lean service
13.11.06 Crisis Management
Insights
Our work regularly puts us at the leading edge of issues facing senior managers in our clients...
Case Studies
Lloyds TSB
The extra load of compliance costs looked in - escapable. The figures for opening new current accounts, were very worrying: